Counseled people starting a small business or improving an existing small business as a part of the screening process before more experienced advisors took the clients past the initial phase. Directed start-ups and established businesses to resources provided by the SBA, the State of Kansas, and other places for the purpose of stimulating economic development. Conducted market research.
Taught undergrad psych statistics while pursuing graduate studies through the human factors program within the WSU department of psychology.
Working with Marty Sigwing, Director of Technical Services, I conducted extensive research for exhibits. Our greatest accomplishment was the three-story castle we built with activities reminiscent of medieval and renaissance times. I also wrote many reports and requests for funding.
Designed and produced product catalogs ranging from 12 to 80 pages, including management of photography, product information, and printing. Designed and produced quarterly newsletter, various promotional fliers and postcards to generate sales leads for field reps, and sales presentations for buyers of major nation-wide retailers. Produced coupon book concept that catapulted sales for final two quarters of 2003 and was featured in top industry magazine as an innovative marketing concept with stylish execution. Wrote press releases and copy on new products for industry publications; managed advertising materials and schedule; managed relationships with industry contacts to the advantage of company positioning. Evaluated and managed design, printing, and media placement services provided by third party vendors, and negotiated contracts. Collected images and copy for successful implementation of original and current web presence; managed and updated content regularly.
Served as front-line of communication for high-profile industry association, interacting daily with Board of Directors, members, vendors, strategic partners, and prospective members. Increased membership 400%. Developed and executed business development strategy and budget, managed all public communications, served as spokesperson, and developed all communication tools, including web site. Established liaisons within industry, represented organization in New York, Los Angeles, Las Vegas, and France, planned major meetings and functions, generated and maintained corporate records and reports. Spoke at industry events as moderator and panelist; wrote for industry publications.
Managing social media efforts and contributing to new media strategies for clients. Championing social interaction through pervasive mobile devices and the real-time web. Tracking industry trends. Doing what seems right, helping people, learning, and looking for the next opportunity to make a difference.
BA
Concentration: International Studies, French
Human-computer interaction, user experience, mobile user experience, ubiquitous computing, pervasive computing, social media
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